Editor's Note: This post was originally published on January 28, 2025. As I migrate my work to this new platform, I've updated it to better reflect my current frameworks and sharpened my thinking from the original piece. The core ideas remain the same.)
In purpose-driven business, “B Corp” and “Benefit Corporation” often get used interchangeably. They shouldn’t.
Both signal a commitment beyond profit. But one’s a third-party certification. The other’s a legal structure.
And that distinction isn’t just semantics — it’s strategy. The path you choose shapes how your business operates, attracts capital, and protects its mission for the long haul.
Why Building a Better Business Also Builds a More Resilient One.
(Editor's Note: This post was originally published on January 21, 2025. As I migrate my work to this new platform, I've updated it to better reflect my current frameworks and sharpened my thinking from the original piece. The core ideas remain the same.)
The old playbook for business is failing. We've been operating in a system that prioritizes profit at all costs, and the cracks are showing up as real-world liabilities: unchecked corporate power, a collapsing trust in institutions, and a global economy that feels increasingly fragile.
As Salesforce CEO Marc Benioff once said, “Capitalism as we know it is dead.” The old model has run its course, but what's the alternative?
Why Redesigning Business is the Most Powerful Lever We Have.
(Editor's Note: This post was originally published on January 13, 2025. As I migrate my work to this new platform, I've updated it to better reflect my current frameworks and sharpened my thinking from the original piece. The core ideas remain the same.)
Business shapes the world we live in: our communities, our economies, and our planet. But the way many businesses operate today is failing. It's a system that prioritizes short-term profits, leading to a host of problems we can no longer ignore: staggering inequality, unchecked climate chaos, and a total collapse of trust in our institutions.
This isn't a moral problem; it's a design problem. And after nearly a decade in strategy and technology, one thing has become clear: if we can transform how businesses operate, we can change just about everything else.
Shared Value is a platform for reimagining business beyond shareholder primacy. We explore how structures (not slogans) shape outcomes, and help leaders build systems that hold under pressure.
From B Corps and Public Benefit Corporations to prosocial tech and platform governance, Shared Value makes the case for an economy designed to serve people, planet, and purpose.
