The Shape of Business Shapes Our Future
Why Redesigning Business is the Most Powerful Lever We Have.
(Editor's Note: This post was originally published on January 13, 2025. As I migrate my work to this new platform, I've updated it to better reflect my current frameworks and sharpened my thinking from the original piece. The core ideas remain the same.)
Business shapes the world we live in: our communities, our economies, and our planet. But the way many businesses operate today is failing. It's a system that prioritizes short-term profits, leading to a host of problems we can no longer ignore: staggering inequality, unchecked climate chaos, and a total collapse of trust in our institutions.
This isn't a moral problem; it's a design problem. And after nearly a decade in strategy and technology, one thing has become clear: if we can transform how businesses operate, we can change just about everything else.
From Digital to Systemic Transformation
My career has always been about connecting the dots, using a systems thinking approach to tackle complexity. For nearly a decade, I worked at the intersection of strategy, design, and technology, partnering with organizations across diverse industries.
Early on, I co-created culturally responsive early learning solutions with educators and community members. This work was a powerful lesson in balancing competing priorities: cultural authenticity with practical implementation, and human-centered design with real-world constraints. It taught me that technology is a tool to support solutions, not the solution itself.
But as my career progressed, I felt increasingly disconnected from work that prioritized short-term wins over lasting impact. I saw rushed decisions take a backseat to meaningful design. When I was laid off in 2023, it was a wake-up call. I'd spent too long in spaces where my values didn't align. My purpose wasn't to build a better app; it was to build a better future. It was time to focus on work that builds a more resilient world.
The Vision: B Corps and Systems Resilience
That wake-up call pushed me toward an idea I'd been circling for years: B Corp transformation. B Corps aren't just a certification; they're a movement proving that businesses can balance profit with purpose, adopt sustainable practices, and still thrive. They're a roadmap for embedding transparency, accountability, and equity into a company’s DNA.
This work mirrors the projects I've always loved: discovery, stakeholder engagement, navigating complexity, and driving strategic innovation. My experience bridging diverse perspectives, aligning teams, and creating actionable strategies uniquely positions me to help organizations navigate this process. My focus has always been the same: bringing people together to solve real problems and create lasting change.
Companies like Ben & Jerry's and Patagonia prove that values-driven business isn't just possible, it's essential. Their success shows that prioritizing people and the planet isn't a cost—it's a competitive advantage that builds a more resilient business.
A New Kind of Business.
Businesses aren't just about what they sell; they're ecosystems that shape our communities and economies. But when they're stuck in old-school, shareholder-first thinking, we see the fallout: inequality, climate disasters, and growing distrust. By embracing the triple bottom line – prioritizing people, planet, and profit equally – businesses can lead transformative change.
The state of the world can feel overwhelming. It's easy to feel powerless. But instead of focusing on what’s beyond our control, we can channel our energy into something we can influence: reshaping how we do business. It's one of the most powerful levers we have to tackle global challenges.
This is just the beginning. I'll be sharing insights on B Corp transformation, systems thinking, and stories of leaders reshaping the future of business.
Let’s reimagine what's possible, together.